October 21, 2015 - January 10, 2016


With: Angela Bulloch, Anne Collier, Verne Dawson, Judith Eisler, John Giorno, Mark Handforth, Matthew Higgs, Pierre Huyghe, Françoise Janicot, Scott King, Elizabeth Peyton, Ugo Rondinone, Erik Satie, Michael Stipe, Billy Sullivan, Rirkrit Tiravanija, Andy Warhol.

‘In the early 1960s, I had the good fortune of meeting a lot of artists. Andy Warhol, Jasper Johns, Robert Rauschenberg, John Cage, Trisha Brown and Carolee Schneeman. These artists and painters were the real influence on me, as a poet. Whether it was a performance or a painting, they did what arose in their minds, and made it happen. It occurred to me that poetry was seventy five years behind painting and sculpture and dance and music. I said to myself, if these artists can do it, why can’t I do it for poetry?’ (1) John Giorno

"UGO RONDINONE : I ♥ JOHN GIORNO" is the first retrospective of the life and work of the American poet John Giorno (born 1936, lives and works in New York), a key figure of the American underground scene of the 1960s. The exhibition is conceived by Swiss artist Ugo Rondinone (born 1964, lives and works in New York) as a work in its own right. ‘I structured the exhibition in eight chapters, each representing a layer of Giorno’s multifaceted work. Taken as a whole, they reflect how he works and help us to understand the dual influences that American culture and Buddhism had on his life and art,’ (2) Rondinone explains.



Giorno was an iconic character in Andy Warhol’s early films who found inspiration in the appropriation of found images by Pop artists and captured the real-life colloquial language of advertisements, television, newspapers and street slang. A leading figure in the lineage of the Beat Generation, he revived the genre of ‘found poetry’ and worked to make poetry accessible to all.

Dial-a-poem 0800 106 106

Since the mid-1960s, Giorno has developed viral strategies to share poetry with as many people as possible. In 1968 he created Dial-A-Poem, a telephone service offering random access to poems, sound artworks, songs and political speeches. A new version of the work will be accessible for free on the phone number 0800 106 106* (from 19th October 2015 to 10th January 2016), retracing a century of sound poetry, from 1915 to now. You can thus discover the original voices that have marked art history, cultural life, and social movements, from the abolition of the death penalty, to women’s rights… The randomly played pieces reveal the diversity of registers proposed by Giorno, from Antonin Artaud to Louise Bourgeois, Serge Gainsbourg, Simone de Beauvoir, Bernard Heidsieck, Brigitte Fontaine or else Eric Duyckaerts…

Whether they are recorded on an album, painted on a canvas, delivered on stage or deconstructed in the pages of a book, Giorno considers poems as images that can be endlessly reproduced using different technologies. ‘In the age of sampling, cut and paste, digital manipulation of text, appropriation as art form – which finds its peak in hip-hop and the textual orgy of the World Wide Web – the world is finally catching up with techniques and styles that Giorno pioneered several decades ago.’ (3)


Combining poetry, visual arts, music and performance, the exhibition reveals the significant influence of Giorno’s life and work on several generations of artists who have portrayed him, from Andy Warhol’s cinematic masterpiece Sleep (1963) and its remake by Pierre Huyghe, to R.E.M, Rirkrit Tiravanija, Elizabeth Peyton, Françoise Janicot, Verne Dawson, Billy Sullivan and Judith Eisler.

Famous for his anthropomorphic sculptures, black masks and hyper-realistic clowns, for this exhibition, Rondinone has reinvented the retrospective format as portraiture and recaptures a form of spirituality through the connections between art and poetry.

‘The title "UGO RONDINONE : I ♥ JOHN GIORNO" is a collective «I» in which Ugo Rondinone invites each of us to share and to feel the spiritual and political commitment of an iconic figure of American counterculture. This exhibition is not just the first Giorno retrospective; it is a declaration of love that heralds the invention of a new genre.’ Florence Ostende

Curator : Florence Ostende